Salon & spa
A Family-Owned Salon in Evanston, IL
This client has served the Evanston community for more than 20 years. The owner is skilled at running the day-to-day business, with fewer than five employees, but had no marketing background of her own.
The Challenge
A previous offshore agency had charged the owner hundreds of dollars a month without delivering meaningful results, which left her understandably cautious about spending more on marketing. Any new investment needed to prove itself quickly and honestly.
What We Built
We started small and deliberately: a modest Google Ads campaign on a budget of about $500 a month, paired with an optimized Google Business Profile to make sure the salon showed up accurately in local search and on Google Maps.
The Results
That small investment produced roughly ten times the ad impressions, five times the click rate, and twice the leads compared to before.
She has since become more comfortable investing further, and we are now discussing a website rebuild, Meta ads, and automated booking tools to help her run the business.
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